Industry Leaders Judah Schiller and Christine Arena to Helm New-Model Engagement Agency

(3BL Media / theCSRfeed) San Francisco, CA  - February 6, 2012 - Judah Schiller and Christine Arena today announced the launch of Aiko, a big ideas engagement agency that designs for the needs of purposeful brands. The new agency will provide creative solutions to help solve the communication and reputation challenges faced by socially-minded organizations.

“With the explosion of new digital platforms and stakeholder demands facing brands today, the task of engaging populations around worthy goals has never been more critical,” says Aiko Founder and Chief Executive Officer Judah Schiller. “As an agency, we are taking a hybrid approach to engagement, blending strategic and creative expertise with proprietary technologies, and a powerful partner network, to give our clients the edge they need.” 

“Our goal with this company is to develop uncommon solutions to very common engagement problems,” adds Aiko Founder and Chief Strategist Christine Arena. “That requires not just an expanded tool set, but extensive knowledge of what really moves people and where the industry is headed.” 

Schiller and Arena both come to the agency with deep expertise in marketing, engagement, corporate responsibility and business transformation. Schiller is former CEO and co-founder of a Publicis Groupe consulting firm where he pioneered innovative platforms and initiatives for Fortune 500 clients including Walmart, AT&T, McDonalds, WellPoint, Duke Energy and Johnson & Johnson. Arena spent the past ten years helping corporations including Shell Oil, Microsoft, JetBlue, SC Johnson and Grameen Bank frame complex issues, tell compelling stories and connect with people in a meaningful way. She is a nationally syndicated blogger and the award-winning author of two business books, “The High-Purpose Company” (Collins, 2007) and “Cause for Success” (New World Library, 2004). 

For more information, visit: www.aikoagency.com