Indra Nooyi: Recycling Rates Are Declining. PepsiCo Has a Plan to Change That

As CEO of a global company, I do a lot of traveling. Every time I go abroad, I meet new people, absorb different cultures, and gaze in awe at the beauty of our extraordinary planet.

But in too many places, I also see something else: an alarming amount of waste by the side of the road, piling up in our cities and polluting our oceans. It’s deeply troubling, all the more so because it’s altogether preventable. Something has to change, and we can start here at home.

Over the past few years, recycling rates for aluminum and many common plastics have been falling in the United States. The result: 22 million tons of household recyclables are landfilled every year. In fact, studies show that almost 70% of all potentially recyclable plastic bottles in the United States end up in landfills, on the street, or in the ocean.

Read the full article on Fortune.com here.