Incite Founder Sarah Harris to Speak at the 10th Annual Cause Marketing Forum Conference
Sarah Harris to Present During the "Six Big Ideas in 60 Minutes" Featured Breakout Session
(3BL Media) May 24, 2012 - Incite Founder and Emmis Communications VP Sarah Harris will speak at the 10th Annual Cause Marketing Forum Conference as part of their Six Ideas in 60 Minutes breakout session in Chicago May 30th. The featured session is described in the Cause Marketing Forum's conference agenda as:
"TED gives presenters 18 minutes to make their case -- our cause marketing masters are so sharp they only need nine! We've challenged six Cause Marketing top guns to each share one golden knowledge nugget that will help your programs hit new heights."
Sarah Harris joins fellow cause marketing experts:
- Holly Thomas, VP of Public Relations & Cause Marketing at Macy's
- Randy Paynter, Founder & CEO of Care2
- Casey Brennan, Marketing and Insights Manager at VolunteerMatch
- Anne Erhard, SVP Cause Marketing/CSR at MSLGroup
- Nancy Gofus, COO at .ORG
"We were thrilled to be invited to present along with this esteemed group of cause marketers," Harris said when asked about the conference breakout session. "We are eager to share our knowledge and experience leveraging the power of media and our deep audience relationships with our media brands to engage, inspire and incite positive change in our audience's lives and communities."
An Emmis Communications innovation, Incite is a social impact marketing firm developed as a direct result of marketers' needs to engage target consumers, increase positive community impact and measure results. Leveraging ten years of cause and social marketing expertise, Incite helps businesses, government entities and nonprofit organizations to confront today's greatest social challenges - from public health to conservation, education to community building. Incite builds effective campaigns with a focus on audience engagement as a key component to effective behavior change marketing.
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About Sarah Harris, Founder and VP of Incite - Social Impact Marketing
Sarah Harris leads the growth and strategic direction of Incite, a full-service social impact marketing firm. Incite is an Emmis Communications innovation dedicated to using marketing expertise and media access to Engage People, Inspire Belief and Incite Action.
Sarah oversees all five Incite offices in New York, Los Angeles, Austin, St. Louis and Indianapolis. Her work is dedicated to forging corporate-community alliances and developing partnerships that use marketing campaigns to generate impact for brands and clients in the communities in which Incite operates.
A pioneer of social impact marketing, Sarah applies strategic, innovative behavior change marketing expertise to Incite campaigns and serves as the lead advisor on Incite health related campaigns, drawing on her extensive background in public sector marketing and communications work.
About the Cause Marketing Forum Conference
The annual Cause Marketing Forum is the must-attend conference of the year focusing solely on this increasingly important marketing approach and subset of corporate social responsibility (CSR) efforts. Appropriate for both novice and seasoned cause marketers, the annual Cause Marketing Forum covers a wide range of topics featuring expert cause marketing speakers and discussion group leaders. From legal considerations to forming the perfect corporate-nonprofit partnership to harnessing the power of social media for your cause marketing campaign, no cause-related marketing topic is left uncovered.
Attendees will hear from executives, marketing and corporate social responsibility professionals from companies including Incite, Zynga, Procter & Gamble, Campbell’s Soup Company, Whirlpool, ANN Inc., Yum! Brands, The Coca-Cola Company, AOL/Huffington Post Media Group and others. Nonprofit speakers include executive and cause marketing representatives from U.S. Fund for UNICEF, Susan G. Komen for the Cure, KaBoom!, ACCION, World Wildlife Fund, DoSomething.org, March of Dimes, Adopt a Classroom and others.
