ICYMI: Fifth Third Bank Created Immersive Experience at BLINK; Made Festival Lighting Installations Carbon Neutral

At BLINK this year, Fifth Third Bank transformed Cincinnati’s iconic Fountain Square into an immersive experience called ElectriFi. The main attraction was “The ARRAY,” a massive installation offering an abstract, mixed media depiction of a solar powered ecosystem, which drew inspiration from Fifth Third’s commitment to 100% renewable power and its bold operational sustainability goals to be achieved through 2030.

Fifth Third posted various BLINK activities on its social media accounts throughout the festival. View more here.

Fifth Third, the Cincinnati USA Regional Chamber and Duke Energy partnered to measure the carbon impact of the festival and Fifth Third provided the verified carbon offsets for the lighting installations at BLINK, Illuminated by ArtsWave, in Cincinnati.

For its own BLINK installation, Fifth Third planned to retire renewable energy certificates (RECs) from the Bank’s virtual power purchase agreement with an 80MW solar project, which came online in 2019. For other lighting installations, Fifth Third planned to provide verified carbon offsets through a registered emission removal project for an Ohio-based company, which has been verified by a third-party.