Ian Yolles to Offer Insights on New Business Models that Engender Sustainability at BSR Conference

(3BL Media / theCSRfeed) New York, NY — November 1, 2011 – Recyclebank, the company that rewards people for taking everyday green actions with discounts and deals from local and national businesses, today announced that Chief Sustainability Officer Ian Yolles will present at the BSR Conference this Thursday, Nov. 3, with Colin le Duc, a Recyclebank board member and co-founder and partner at Generation Investment Management, an investment firm focused on embedding sustainability into the mainstream capital markets. This globally-recognized sustainable business conference runs from Nov. 1-4 and convenes the world’s leading minds and corporate leaders, including former U.S. Vice President Al Gore, to examine the innovative strategies and leadership roles needed to reach a systemic solution to the sustainability challenge.   The session, “In Conversation with Colin le Duc of Generation Investment Management and Ian Yolles of Recyclebank,” will explore one key tenet of redefined leadership: the creation of systemic solutions to tackle sustainability challenges. Specifically, Yolles will elaborate on Recyclebank’s unique business model, which benefits consumers, cities and companies while symbiotically reducing environmental impact. le Duc will provide insight into Generation’s investment strategy and where the company sees the most potential for innovation in sustainable business.   In his role at Recyclebank, Yolles is the driving force to ensure sustainability is integral to the company’s core business practices, corporate partnerships and marketing campaigns and draws from a wealth of experience previously working with brands such as Nike, Nau and Patagonia. At Generation, le Duc is responsible for the firm’s Climate Solutions Fund, a $683-million fund investing in public and private companies that are part of the solution to addressing the climate crisis.   The details for the session are as follows: Who:      Ian Yolles, Chief Sustainability Officer, Recyclebank               Colin le Duc, Partner, Generation Investment Management               Moderator: Joel Makower, Chairman and Executive Editor, GreenBiz Group, Inc. What:     “In Conversation with Colin le Duc of Generation Investment Management and Ian Yolles of Recyclebank,” panel When:     Thursday, Nov. 3 at 11:45 a.m. – 12:45 p.m. PST Where:    BSR Conference, San Francisco, Hyatt Regency San Francisco   ABOUT RECYCLEBANK Recyclebank® is the leading environmental social platform that realizes the collective impact of individual action. Through its digital offerings and partnerships with municipalities, haulers, small businesses and corporate brands, Recyclebank incentivizes green actions with points that can be redeemed for discounts and rewards. By educating, engaging and empowering its community online and offline, Recyclebank aims to encourage a more sustainable lifestyle by increasing household recycling, reducing household energy usage and motivating individuals and communities to take environmentally preferred actions. Recognized as a Technology Pioneer by the World Economic Forum, a Champion of the Earth by the United Nations Environment Programme, and for Outstanding Excellence in Public/Private Partnerships from the U.S. Conference of Mayors, Recyclebank is headquartered in New York City. For more information, visit www.recyclebank.com.   REBA18309