Hybrid Drivetrain Konzept Wins Second Red Dot Design Award of 2022 for STEYR
August 25, 2022 /3BL Media/ - STEYR, a regional agricultural brand of CNH Industrial, has been awarded the 2022 Red Dot Design Award in the Design Concept category for its Hybrid Drivetrain Konzept – a hybrid diesel-electric drive system conceived to power lightweight, high-horsepower tractors.
The STEYR Hybrid Drivetrain Konzept was entered into the Design Concept category, for design concepts and prototypes. As a winner in this class, the Hybrid Drivetrain Konzept will feature in the next edition of the Red Dot Design Yearbook and be showcased in the winners’ area of the www.red-dot.org website. It follows the STEYR Terrus CVT tractor, which previously won the Red Dot Design Award in the Product Design category.
“We are delighted that the hard work of our development team has been recognised by this award,” says Christian Huber, STEYR’s Vice President of Global Tractor Product Management.
“The Hybrid Drivetrain Konzept offers enormous potential for efficiency savings that will benefit both tractor owners and the environment, and while it is a concept study it incorporates features which may find their way into future tractors across our ranges. Electric drive systems have the potential to power a lightweight, high-horsepower tractor delivering fuel consumption advantages averaging 8%, plus new levels of driving experience and performance in the field and on the road.”
Judged by a panel of jurors from across the globe, the Red Dot Design Award is one of the world’s largest design competitions, and has become established internationally as one of the most sought-after marks of quality for good design. This award is the latest recognition of CNH Industrial’s outstanding contribution to leading design and quality in the industry.
About CNH Industrial
CNH Industrial is a world-class equipment and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its global and regional Brands. Globally, Case IH and New Holland Agriculture supply 360° agriculture applications from machines to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment deliver a full lineup of construction products that make the industry more productive. The Company’s regionally focused Brands include: STEYR, for agricultural tractors; Raven, a leader in digital agriculture, precision technology and the development of autonomous systems; Flexi-Coil, specializing in tillage and seeding systems; Miller, manufacturing application equipment; Kongskilde, providing tillage, seeding and hay & forage implements; and Eurocomach, producing a wide range of mini and midi excavators for the construction sector, including electric solutions. Across a history spanning over two centuries, CNH Industrial has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success. As a truly global company, CNH Industrial’s 37,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.
