Hunger Is Awards $1.3 Million To 198 Local Hunger Charities To Combat Childhood Hunger

PLEASANTON and LOS ANGELES, Calif., November 3, 2014 /3BL Media/ — The Safeway Foundation and the Entertainment Industry Foundation (EIF) have announced that Hunger Is, their joint charitable initiative to fight childhood hunger in America, has awarded over $1.3 million in grants to 198 local charities to connect hungry children living in neighborhoods to healthy food throughout the country.

“I am honored to help bring attention to Hunger Is and increase public awareness of the problem of childhood hunger right here in America, and I am thrilled to see how swiftly we are responding to the issue at the most local levels with the award of over $1.3 million in grants,” stated Academy Award®-nominated actress and Hunger Is ambassador Viola Davis. “Millions of children go hungry every day in the United States. I was one of those children and I pledge to tell and re-tell my story until we have eradicated childhood hunger across the nation,” Davis continued.

The Hunger Is campaign kicked off in April with a month-long, in-store fundraiser in more than 1,300 Safeway stores across the U.S. Additional funds were generated through online donations at HungerIs.org. In its first month, Hunger Is raised more than $4.6 million. Managers of each participating Safeway, Vons, Tom Thumb, Carrs, Pavilions and Randalls store nominated a local food or hunger charity serving their immediate community. The selected charities received $1,000 for each nomination. When multiple nominations were aggregated, awards ranged from $2,000 to $63,000.

“Our customers heard our call to action and chose to help make a difference in the lives of children,” said Larree Renda, Executive Vice President of Safeway Inc. and Chair of The Safeway Foundation. “We are pleased that the first Hunger Is grants will help to feed children in these same neighborhoods which gave so generously.”

Hunger Is grants were awarded based on recommendations from the Hunger Is Advisory Committee (HIAC) comprised of CEO’s from the leading hunger advocacy organizations in the U.S. including Drexel University, Center for Hunger-Free Communities, Feeding America, Food Research and Action Center (FRAC), New York City Coalition Against Hunger, Share Our Strength’s No Kid Hungry campaign, and WhyHunger. The HIAC provides guidance in defining and addressing needs and makes funding recommendations for approval by The Safeway Foundation and EIF Boards of Directors. Many of the local charities receiving the Hunger Is grants are affiliated with these advocacy organizations.

“We are thrilled to make these grants, which we know will make a significant impact in local communities in 20 states. We could not be more grateful for the generosity of the Safeway shoppers who made these grants possible,” said EIF President & CEO Lisa Paulsen.

More information about the issue is available at HungerIs.org, along with simple ways for individuals to donate.

About Hunger Is

Hunger Is, a joint charitable program of The Safeway Foundation and the Entertainment Industry Foundation (EIF), is designed to build awareness and raise funds in an effort to eradicate childhood hunger in America. Funds raised through Hunger Is directly benefit programs focused on combating childhood hunger and improving health-related outcomes.

Through the Hunger Is Advisory Committee (HIAC), Hunger Is works together with the leading hunger organizations including Drexel University, Center for Hunger-Free Communities; Feeding America; Food Research and Action Center (FRAC); New York City Coalition Against Hunger; Share Our Strength’s No Kid Hungry campaign; and WhyHunger. The HIAC provides guidance in defining and addressing needs and makes funding recommendations for approval by The Safeway Foundation and EIF Boards of Directors.

For more information, visit http://www.hungeris.org/.

About The Safeway Foundation

Founded in 2001, The Safeway Foundation supports causes that impact our customers’ lives. Safeway stores provide the opportunity to mobilize funding and create awareness in our neighborhoods through the generous contributions by our customers, our employees’ passion and partnerships with our vendors. We focus on giving locally in the areas of health and human services, hunger relief, education and helping people with disabilities. Safeway Inc. and The Safeway Foundation have invested $1 billion in our neighborhoods since 2001. For more information about The Safeway Foundation, visit www.safewayfoundation.org.

About the Entertainment Industry Foundation

Founded in 1942, the Entertainment Industry Foundation (EIF) is a multifaceted organization that occupies a unique place in the world of philanthropy. By mobilizing and leveraging the powerful voice and creative talents of the entertainment industry, as well as cultivating the support of organizations (public and private) and philanthropists committed to social responsibility, EIF builds awareness and raises funds, developing and enhancing programs on the local, national and global level that facilitate positive social change. For more information, visit www.eifoundation.org.

Media Contact:

Safeway

Teena Massingill

925-467-3810

Teena.Massingill@Safeway.com

Entertainment Industry Foundation

Jane E. Rubinstein

646-386-7969

jrubinstein@eifoundation.org