HP VIDEO | Reinvent Mindsets: #LatinoJobs
The latest in a series of ‘Reinvent Mindsets’ video spots to bust stereotypes for minorities in tech.
May 15, 2018 10:25 AM ET
Campaign:
HP Inc. | Human Rights
HP is looking to add to its ranks of Latino employees with the simple message: “HP is hiring and talent is our only criteria.” At the end of last year, about 8 percent of HP’s U.S. workforce identified as Hispanic or Latino—so the company has a long way to go. HP prides itself on having the most diverse board of directors in the industry, in addition to having prominent Latino representation among its executive leadership team. Part of HP’s Reinvent Mindsets recruiting campaign, which focuses on cultivating top talent from underrepresented groups in tech, this latest installment debunks stereotypes about Latinos at work. Watch the video.