How Will Tracking Outcomes Help Your Organization's Story?
Our MicroEdge + Blackbaud resident outcomes expert Michelle DiSabato has witnessed how reporting has changed and knows how to tell an organization’s story for impact. The difference is focusing on results. The focus used to be primarily on dollars granted, numbers of grants and location. This information was included in annual reports, presented at Board Meetings, shared with employees or even at monthly departmental meetings.
But over the years, as the bar raised, people increasingly asked “So what?” “What has been achieved for those dollars?” “What is different for those people that our grants support?” our journey to tracking outcomes and results began and we started to ask ourselves tough questions like:
- Who is different because of our grants and what is different for them?
- What have we achieved with our cause-related marketing dollars for those in need?
- How have our employees helped local charities where they live and work do more?
And by asking those questions and looking through the outcomes lens for all of our initiatives, our results story began to demonstrate real impact.
Read the full article to learn how to tell your organization's story with results.
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