How Sustainability Risks and Opportunities Affects Corporate Decisions

(3BL Media / theCSRfeed) February 28, 2012 - Sustainability can no longer be put on the backburner. Gone are the days when the Boards of large, international firms could safely ignore long-term economic issues, environmental performance and social responsibility.

This doesn’t mean that all Board Directors have invested time and energy establishing a long-term vision for ‘sustainable business’. In fact, many firms still operate with out-dated corporate social responsibility plans focused on reputation management with a small group of NGOs, staffed by a single CSR Director.   In the same way that many firms – from banks to chemicals firms and even software providers – were slow to develop and invest in internet strategies, so many large firms are holding back from devising a robust sustainability strategy.    In the minds of many executives, sustainability is still conceived as a future, rather than actual, source of competitive advantage.   A recent report released by Wilbury Stratton explains how today’s sustainability risks and opportunities should affect corporate decisions. Aimed at Board Directors and senior managers involved in implementing sustainability strategies, the report explains how to better anticipate the organisational enhancements needed to achieve positive business results.   The report details the reality of corporate commitments involved in implementing a successful sustainability strategy with case studies from companies such as JPMorgan Chase, Pepisco, Siemens, and Unilever.   It is clear from the research that the focus needs to be on the roles and functions of those involved in response to strategies. Suitably qualified individuals will be in high demand and challenging to identify as each company embraces organisational enhancements to suit their culture.   Click here to download the full report.   Wilbury Stratton’s industry specialist consultants gather and cross-reference information on a global basis about the people at the forefront of developments in Corporate Sustainability. If you would like to discuss the report or how Wilbury Stratton can help you with your hiring solutions then visit www.wscl.com   WILB21293