How a Startup Helps Put a Value on Water

California is in the fourth year of the worst drought in the state’s recorded history. A good part of the state is in “exceptional drought,” the worst category. Water conservation is a much talked about topic of conservation among Californians, and is even mandated by the state. Most folks want to conserve water, but not everyone knows exactly how they can do it, beyond ripping their lawns out and replacing them with drought tolerant plants. 

The conventional approach to water reduction is to shame big water users and give them a fine. That approach does not help put a value on water. McGee Young, CEO of the startup MeterHero, points out that criminal justice is not the best way to solve the water crisis. After the drought passes, it will be back to business as usual with no value put on water. 

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​Photo: Meterhero

Gina-Marie Cheeseman is a central California-based journalist who writes about sustainability, environmental issues, and healthy living. With a degree in journalism and a passion for social responsibility, she writes for a number of online publications. She believes that collaboration between the public and private sectors can help solve many problems facing the planet and its people. Mashable.com named Cheeseman as one of the “75 Environmentalists to Follow on Twitter.”