How Nike Trained Up Volunteer Champions for Their CSR Program
Shaping the next generation of social citizens
Apr 19, 2018 10:00 AM ET
How Nike Trained Up Volunteer Champions for Their CSR Program
Every CSR leader wants to make it easier for employees to be engaged in their communities, but facilitating connections between team members and local charities is often challenging.
Learn how Nike overcomes this challenge by training up their people as volunteering champions. With this approach, Nike employees gain a sense of ownership in their Goodness program and, in turn, the company helps charities garner more support for their causes through the Benevity platform.
(Spoiler: Nike’s most active community partners saw an 85% increase in donations and a 700% increase in volunteerism!)
