How Clarus Avoids Greenwashing, and Why You Should Too With Karen Righthand of SCS Global Services
By Tyler Kern
Feb 21, 2019 9:00 AM ET
Campaign:
Advancing Sustainable Development Goals
Originally posted by MarketScale
Consumers today are extremely conscious about what kinds of products they’re purchasing for their bodies, homes, and businesses, and with so many choices available it’s hard to know what products may be guilty of some of the “Seven Sins of Greenwashing” — otherwise known as stating a product is generally natural, green friendly, or organic, when it has undergone zero testing or certification.
Karen Righthand is the Director of Sales and Marketing for SCS Global Services, a 35 year old Bay Area based company that provides worldwide certifications for a variety of needs.
Are your products guilty of Greenwashing ? Listen to this insightful podcast to learn more
