How Can Companies Transform #GivingTuesday into #GivingEveryDay?
How Can Companies Transform #GivingTuesday into #GivingEveryDay?
Although the focus of Giving Tuesday is fundraising for worthy causes, the key to success – both for companies and the broader landscape – is about developing a passion for service and giving back. Companies that infuse a culture of giving back into their workplace and customer-facing activities report several benefits, including enhanced reputation, improved ability to attract employees and customers, and improved retention. The company becomes not just a place to collect a paycheck or purchase a commodity, but a place that inspires people and fosters connections with a broader sense of purpose and passion.
#GivingEveryDay Twitter Chat
On Wednesday, Dec. 9th, we were thrilled to take part in a Twitter chat all about making #GivingEveryDay a reality. Benevity was joined by Asha Curran, Director of the Center for Innovation & Social Impact at 92Y and Diane Solinger, Global Lead, GooglersGive at Google. The team at TriplePundit moderated the discussion and over the course of an hour we responded to more than 20 questions from people keen on fostering a culture of giving back all year round.
