How Bloomberg Anchor Betty Liu Uses Social Media to Build her Brand
Originally posted on Digiday
Every weekday Betty Liu heads to the Bloomberg offices before the sun is up. By 7:30 a.m. she’s in a makeup chair getting her hair blown out and eyelashes curled. She only has two hours to catch up on the latest from the European and Asian markets, prep questions for her interviews, and read through her scripts. Liu is scheduled to go live on Bloomberg TV at exactly 10 a.m.
Liu is comfortable offline and in the anchor seat as well, even when she is the only female minority on set, which is often. She said growing up as a Chinese immigrant in Philadelphia exposed her early on to a diverse range of people.
“I connect to people from every single background and it doesn’t just have to do with billionaires and millionaires, but I connect to all races and all dimensions. I bring that back to my upbringing,” Liu said.
