How Albertsons Is Redefining Flower Power

By Gina Acosta

Nov 26, 2019 12:30 PM ET

Campaign: Community

Photo courtesy of Progressive Grocer: Albertsons is launching special Debi Lilly Design Extending Smiles bouquets to help people in need.

Originally posted by Progressive Grocer

The retailer is adding a philanthropic component to its Debi Lilly Design line of floral and home décor. Now, when customers purchase one of the grocer's new Debi Lilly Design Extending Smiles floral designs at participating stores, $1 of the proceeds will be used to provide a pair of shoes, clean water or food to someone in need.

Continue reading the story on Progressive Grocer.

Learn more about Albertsons Companies' community initiatives in their latest sustainability update.

How Albertsons Is Redefining Flower Power

By Gina Acosta

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