Helping Budding Companies Bloom with JetBlue's BlueBud Business Mentoring Program
We remember what it’s like to be a small business and know how difficult it can be to get through the door at a big company. In 2015, we launched the BlueBud (Buddies + Budding New Companies) mentoring program to help small food start-ups from New York grow.
Our first BlueBud mentee was Hot Bread Kitchen, a social enterprise bakery in New York City that empowers women to build economic security. The mentorship program is designed to help small businesses navigate the logistical challenges of scaling production to get food into an airline, a process that is quite different from expanding to local supermarkets.
Through facility tours, training and hands-on coaching, we can advise small companies like Hot Bread Kitchen on how to work with airlines. We look forward to choosing another BlueBud mentee in 2016.
Illustrations credit: Rebecca Mock
To learn more about JetBlue’s long-term responsibility platform and to view the full report, visit www.jetblue.com/green/reporting.
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