Harvard Business School to Host Program on Corporate Social Responsibility
Participants will learn to align CSR with business strategy by defining priorities, integrating social responsibility into business structure and managing risk
(3BL Media) August 21, 2012 - Harvard Business School (HBS) will host an executive education program, Corporate Social Responsibility: Strategies to Create Business and Social Value, from October 17–20, 2012 on the HBS Campus. Corporate Social Responsibility will address the challenge of balancing business objectives and social accountability.
“Corporate Social Responsibility is a crucial element of any business strategy,” said Kash Rangan, Malcolm P. McNair Professor of Marketing and faculty chair of Corporate Social Responsibility: Strategies to Create Business and Social Value. “Corporate Social Responsibility will help corporate executives focus, align and integrate their CSR initiatives to create shared value for firms and communities.”
Designed for senior executives who direct CSR programs, Corporate Social Responsibility will teach participants to fully incorporate social responsibility in ways that benefit both society and their business. The program will guide participants through best practices of developing an overarching CSR strategy suited to the unique requirements of their company and help them better position each organization for success.
“Executives in the program will learn to create competitive advantage through CSR by aligning corporate social responsibility strategies with organizational goals and capabilities,” said Rangan. “Corporate Social Responsibility focuses on teaching skills to help take participants’ strategy and management capabilities to the next level, such as fostering successful interaction with key stakeholder groups and learning to represent the business case for CSR initiatives.”
The course will be built on HBS case studies, lectures and small group discussions among peers, creating a dynamic and interactive learning environment.
Participants also gain exposure to global perspectives through their interactions with industry guest speakers and a diverse network of peers.
For more information or to apply online, those interested in attending can visit http://www.exed.hbs.edu/programs/csr/Pages/default.aspx.
