Growing Our Community of Innovators
Carlsberg Case Stories | Sustainability in Action
Creating system change along an entire value chain or redesigning waste flows – requires all the relevant players to be involved.
That is why we launched the Carlsberg Circular Community in 2014. It is a joint venture between the Carlsberg Group and selected partners, and together, we strive to create a circular, zero-waste economy using the Cradle-to-Cradle® (C2C®) framework when developing and marketing new products. The CCC now has nine partners, and the latest is the packaging company BillerudKorsnäs.
Why the partnership approach works
- Bringing multiple stakeholders together to tackle difficult problems makes all the difference. It means we can:
- Pool complementary resources
- Draw on the specific skills and knowledge of partners
- Share risks
- Create momentum and economies of scale
- Positively reinforce the whole value chain
- Extending the partnership model
In future, we plan to leverage the CCC’s unique position, experience and learning to deliver and scale solutions to complex sustainability challenges. One of our aims is to encourage our partners to pass on to their other customers the lessons they have learned through CCC partnership with us. In this way, the ripples of our efforts will reach a far broader audience than we in the Carlsberg Group can possibly hope to reach on our own.
