Green Mountain Coffee Roasters, Inc. Expands Annual Employee River Cleanup Nationwide

WATERBURY, Vt., July 24, 2013 /3BL Media/ - Employees at Green Mountain Coffee Roasters, Inc. (GMCR) (NASDAQ: GMCR), a leader in specialty coffee and single serve beverages with its innovative Keurig® brewing technology, are rolling up their sleeves to eliminate trash in and around rivers in the communities surrounding GMCR sites. As part of the company’s Community Action For Employees (CAFE) volunteerism program, GMCR employees from Tennessee, Washington, Vermont, and Massachusetts will join in river cleanups in their own backyards.

In total, four cleanup events will take place this summer at different company locations in conjunction with American Rivers’ National River Cleanup^®, a nationwide effort to keep America’s waterways clean. These include:

Tennessee: Earlier this summer, GMCR hosted a cleanup of the Tennessee River in Knoxville.

Washington: The premiere River Cleanup of the Puyallup River in Sumner from July 24-25, 2013

Vermont: The ninth annual River Cleanup of the Winooski River from August 5-9, 2013

Massachusetts: The River Cleanup of the Merrimack River in Lowell from August 13-15, 2013.

“Our employees actively take part in their communities throughout the year, but we all anticipate River Cleanup as it has a lasting effect in the areas we live and work in,” said T.J. Whalen, Chief Strategy and Sustainability Officer at GMCR. “Employees are passionate about this cause, which is why we are so excited to be hosting the effort in four of our local communities this year.”

During last year’s River Cleanup events, employee volunteers removed more waste from the waterways than ever before. GMCR volunteers removed over 980 tires from the river beds and banks of the Winooski River, while 8,100 pounds of trash was eliminated from the Tennessee River and more than 12 tons of trash was taken from the Merrimack River.

GMCR’s CAFE program enables employees to take up to 52 hours per fiscal year to volunteer for non-profit and community based organizations during normal work hours. In fiscal year 2012, employees spent over 71,000 hours working with organizations in local communities.

Considered the most successful stream cleanup program in the country, National River Cleanup is an annual program sponsored by American Rivers that raises public awareness of the magnitude of trash accumulating in our nation’s waterways and gives individuals the opportunity to take action for their local river or stream. For more information or to find a cleanup near you, please visit www.AmericanRivers.org/cleanup.

About Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR)

As a leader in specialty coffee and coffee makers, Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR) is recognized for its award-winning coffees, innovative brewing technology, and socially responsible business practices. GMCR supports local and global communities by investing in sustainably-grown coffee and allocating a portion of its pre-tax profits to socially and environmentally responsible initiatives. For more information, please visit www.GMCR.com, www.greenmountaincoffee.com, or www.keurig.com.

GMCR routinely posts information that may be of importance to investors in the Investor Relations section of its website, including news releases and its complete financial statements, as filed with the SEC. The Company encourages investors to consult this section of its website regularly for important information and news. Additionally, by subscribing to the Company's automatic email news release delivery, individuals can receive news directly from GMCR as it is released.

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