Green Mountain Coffee Roasters, Inc. Evolves Corporate Sustainability Strategy

WATERBURY, Vt. January 14, 2013 /3BL Media/ - Green Mountain Coffee Roasters, Inc. (GMCR) (NASDAQ: GMCR), a leader in specialty coffee and coffee makers, today announced the engagement of strategic consultancy SustainAbility, a leading advisor to global companies in the area of corporate responsibility and sustainability, to collaborate on the evolution of the Company's existing Corporate Social Responsibility (CSR) program. The work is an important step towards advancing the Company's sustainability agenda to better align with its growth, innovation and product diversity.

Now underway, GMCR's collaboration with SustainAbility includes a thorough review and analysis of material sustainability opportunities informed by external stakeholder feedback and competitive benchmarking. The work will ensure a sharpened and continued focus on those areas and initiatives that can deliver the greatest value to all stakeholders, and where the Company can have the greatest societal and business impact.

GMCR President and CEO 
Brian P. Kelley commented: "Sustainability has been fundamentally integrated into GMCR and is a cornerstone of its culture and business performance. As the Company evolves, it is prudent and good practice to review CSR activities to ensure they reflect the current state of business, the needs of stakeholders and the maximum potential impact these activities can have on our business and the world around us. GMCR has consistently been recognized as a leader in corporate sustainability and there is every intention to focus, improve upon and continue GMCR's leadership in this area."

GMCR's Vice President of CSR 
Michael Dupee added: "I am excited to work with a high-impact partner like SustainAbility, committed senior leadership, and passionate employees as we take a significant first step in charting the course for a new era of sustainability at GMCR. The outcome of our collaborative work with SustainAbility will enable the direction of resources towards the right set of sustainability initiatives, where the most value can be created over the longest period of time."

For more information on the Company's efforts to scale its business in economically and environmentally responsible ways please visit www.BrewingABetterWorld.com.

About SustainAbility
SustainAbility is a think tank and strategic advisory firm working to catalyze transformative business leadership on sustainability. SustainAbility informs, inspires and supports senior business leaders, helping them integrate sustainability into the core of their organizations. Founded in 1987, SustainAbility has offices in London, New York, Washington and San Francisco.

About Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR)
As a leader in specialty coffee and coffee makers, Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR) is recognized for its award-winning coffees, innovative brewing technology, and socially responsible business practices. GMCR supports local and global communities by offsetting 100% of its direct greenhouse gas emissions, investing in sustainably-grown coffee, and allocating a portion of its pre-tax profits to socially and environmentally responsible initiatives. For more information, please visit www.GMCR.com, www.greenmountaincoffee.com, or www.keurig.com.

GMCR routinely posts information that may be of importance to investors in the Investor Relations section of its website, including news releases and its complete financial statements, as filed with the SEC. The Company encourages investors to consult this section of its website regularly for important information and news. Additionally, by subscribing to the Company's automatic email news release delivery, individuals can receive news directly from GMCR as it is released.

Forward-Looking Statements
Certain information contained in this release, including statements concerning expected performance such as those relating to net sales, earnings, cost savings, acquisitions and brand marketing support, are "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934. Generally, these statements may be identified by the use of words such as "may," "will," "would," "expect," "should," "anticipate," "estimate," "believe," "forecast," "intend," "plan" and similar expressions intended to identify forward-looking statements. These statements may relate to: the expected impact of raw material costs and our pricing actions on our results of operations and gross margins, expected trends in net sales and earnings performance and other financial measures, the expected productivity and working capital improvements, the ability to maximize or successfully assert our intellectual property rights, the success of introducing and producing new product offerings, ability to attract and retain senior management, the impact of foreign exchange fluctuations, the adequacy of internally generated funds and existing sources of liquidity, such as the availability of bank financing, the expected results of operations of businesses acquired by us, our ability to issue debt or additional equity securities, our expectations regarding purchasing shares of our common stock under the existing authorizations, and the impact of the inquiry initiated by the SEC and any related litigation or additional governmental inquiry or enforcement proceedings.

These and other forward-looking statements are based on management's current views and assumptions and involve risks and uncertainties that could significantly affect expected results. Results may be materially affected by external factors such as damage to our reputation or brand name, business interruptions due to natural disasters or similar unexpected events, actions of competitors, customer relationships and financial condition, the ability to achieve expected cost savings and margin improvements, the successful acquisition and integration of new businesses, fluctuations in the cost and availability of raw and packaging materials, changes in regulatory requirements, and global economic conditions generally which would include the availability of financing, interest, inflation rates and investment return on retirement plan assets, as well as foreign currency fluctuations, risks associated with our information technology systems, the threat of data breaches or cyber-attacks, and other risks described in the Company's filings with the Securities and Exchange Commission.

Actual results could differ materially from those projected in the forward-looking statements. The Company undertakes no obligation to update or revise publicly, any forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required by law.