Google, Microsoft, Walt Disney, Apple, Lego, Intel Command Top CSR Reputation

With the growing consumer awareness about corporate citizenship, and a willingness to make buying decisions on the basis of a company’s commitment to CSR, many global companies are keen to build a strong CSR reputation. A positive consumer perception in the area of corporate responsibility can effectively translate into increased sales and provide a boost to the bottom line.

The 2014 Global CSR RepTrak study by the Reputation Institute has revealed that 89 percent of today’s consumers are willing to recommend companies with high CSR RepTrak scores. Only six percent of the consumers said that they would recommend companies with poor CSR RepTrak scores. The study also found that consumers across the world remain uncertain about the performance of companies in the area of corporate citizenship, which underscores the need for transparent measures to track companies on this account.

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Image Credit: Flickr via Caston Corporate

Vikas is a staff writer for the Sustainable Development news and editorial section on Justmeans. He is an MBA with 20 years of managerial and entrepreneurial experience and global travel. He is the author of "The Power of Money" (Scholars, 2003), a book that presents a revolutionary monetary economic theory on poverty alleviation in the developing world. Vikas is also the official writer for an international social project for developing nations "Decisions for Life" run in collaboration between the ILO, the University of Amsterdam and the Indian Institute of Management.