Goldfish Kai Continues to Inspire Action Against Ocean Pollution

Project Kaisei's bold digital fundraiser, "Save Kai" is highlighted on influencial marketing blog Adrants.com.

For the past two weeks a Goldfish named Kai has been living on Facebook in an aquarium-sized garbage patch filled with plastic bottles, caps and toothbrushes. Filmed 24/7 Kai brings a massive global issue right to our computer screens.

So, can one Goldfish inspire action against plastic pollution? You can see the difference your donations make by tuning in to Kai's page on Facebook every morning at 9am PST and watch plastic being removed from Kai's future home.

Donations made to Project Kaisei help fund its third ocean cleanup expdition, set for this summer.

The "Save Kai" campaign ends June 10th. For more details log onto http://on.fb.me/savekainow.

About Adrants.com

Adrants provides marketing and advertising news. It provides insightful, informed, experiential, no holds barred commentary on the state of the advertising and media industries. Editorial covers emerging marketing and advertising trends, cultural and demographic shifts affecting advertising strategies, new campaign launches, viral and buzz marketing, the rise of social media, useful industry research and the examination of the industry's shift from old paradigms to new.

About Project Kaisei

Project Kaisei was launched in 2008 by co-founders Mary Crowley, George Orbelian and Doug Woodring as the ocean cleanup initiative of Ocean Voyages Institute a California 501(c)3 organization formed in 1979. Project Kaisei is an international mission with offices in San Francisco and Hong Kong and partners, collaborators and supporters around the globe. With a comprehensive approach unique among the conservation groups concerned with the marine debris issue, Project Kaisei is working to stop the flow of materials into the ocean, organizing scientific expeditions to determine impacts of debris and exploring remediation solutions with minimal impact on sea life and the marine environment. Project Kaisei is recognized by the United Nations Environmental Programme, nominated as a Google Earth Hero and in September 2010 was honored by former President Bill Clinton at the Clinton Global Initiative. For more information, visit www.projectkaisei.org.

 CW14135