Global Corporate Responsibility Specialists Partner to Announce VideoReportAlert™

(3BLMedia/theCSRfeed) Northampton, MA - May 17, 2010 - Three leading global specialists in Corporate Responsibility (CR) are partnering to introduce a dramatic innovation in the way CR reports are communicated. The new service, the VideoReportAlert™, will change the way companies disseminate their non-financial reports. CorporateRegister.com has partnered with 3BL Media and Elaine Cohen of Beyond Business Ltd to offer video introductions for CR reports, which will offer a fresh and exciting format for companies to tell the world about their CR performance and objectives. 

The partnership offers an innovative and unique way to dramatically expand the exposure for CR reports, reaching even more stakeholders through additional media channels.    “With the amount of resources that organizations are devoting to producing their CR reports, it is important that they reach as many stakeholders as possible. Adding video, in combination with social media to their communications effort can dramatically increase awareness of their report and overall commitment to CR and sustainability”, says Greg Schneider, CEO of 3BL Media.   This complements the existing recognized and effective CR report announcement service, ReportAlert™, provided by CorporateRegister.com with the overwhelming popularity of video as the medium of choice for news and content on the web.   “More companies already choose ReportAlert to announce their CR reports than any other provider, and the new VideoReportAlert™ service offers these leading reporters the most effective format to get their message across to the stakeholders who matter” says Paul Scott, Director of CorporateRegister.com.   Hosted by Elaine Cohen, the VideoReportAlert™ will offer brief highlights from the reports, as well as insights and examples from the report that Elaine personally selects.   The VideoReportAlert™ will be distributed throughout 3BL Media’s network consisting of thousands of media points, professionals, consumers, social networks, online communities, as well as category specific and mainstream news sites and aggregators. Reuters Insider, a video news portal of Thomson Reuters as well as dozens of other mainstream and CR-focused video sharing sites will also be utilized. Additionally, the video will be hosted on CorporateRegister.com’s highly trafficked website and be available for social media sharing, embedding and downloading.   For an example of a VideoReportAlert™, please click here.   For additional information and pricing, please contact: Paul Scott, Director, CorporateRegister.com at info@corporateregister.com or by phone at +44 (0)20 70143366.   About CorporateRegister.com CorporateRegister.com is the primary reference point for corporate responsibility (CR) reports and resources worldwide. Most content is available free of charge as a service to the global CR stakeholder community. CorporateRegister.com also provides a variety of specialist tools for advanced users. Current services include data access, distribution, site profiles, and benchmarking and best practice initiatives. Over 3,800 CR reports were published during 2009, and around 4,100 are expected during 2010.   About 3BL Media 3BL Media is the leading CSR (Corporate Social Responsibility), sustainability, and cause marketing communications company. The company’s experienced team of professionals helps organizations—from nonprofits to multinational corporations—have a positive influence on society and the environment through information sharing that leverages the most cutting-edge technology and social media. 3BL Media is the producer of 3BL TV featuring The CSR Minute, CSR Unscripted and The CSR Report and maintains the largest distribution network of CSR-focused media points, professionals and consumers.    About Elaine Cohen/Beyond Business Elaine Cohen is the co-founder of Beyond Business Ltd, a leading CSR consulting and sustainability reporting firm providing CSR strategy, processes, reporting and CSR communications services to global clients. Elaine is a widely read CSR blogger and writer for several prominent CSR online and print publications, expert CSR Report Reviewer and video commentator for 3BL Media.    For CorporateRegister.com Paul Scott info@corporateregister.com +44 (0)20 70143366   For 3BL Media Greg Schneider gschneider@3blmedia.com   For Beyond Business Ltd Elaine Cohen info@b-yond.biz