GE Advances Values, Perspective & Balance via Social Engagement in 2010 Citizenship Report
Nov 14, 2011 12:00 PM ET
Social engagement of business: it’s about Values, Perspective and Balance
Businesses earnestly engaged in CSR and sustainability have internalized a common set of universal beliefs (Values), understand the Big issues society is facing (Perspective) and embed these in their strategies and operations with wisdom (Balance).
Values: Walking the talk, in sustainability terms, starts with the board and executive team fully embedding a certain set of beliefs akin to CSR into their strategies and operations. For example, the protection of the earth’s resources, respect of human rights and giving-back to society. They push-back on short-term market forces to take a longer view of value creation. This requires courage, determination and detachment from the myopic pursuit of next quarter’s bottom line. To learn the 10 key challenges GE identify in the 2010 Citizenship report, click here.About GE
GE (NYSE: GE) is an advanced technology, services and finance company taking on the world’s toughest challenges. Dedicated to innovation in energy, health, transportation and infrastructure, GE operates in more than 100 countries and employs about 300,000 people worldwide. For more information, visit the company's Web site at www.ge.com.
Citizenship at GE is more than a program or a set of good intentions - it is a full-time commitment built upon cultural behaviors and actions. These actions are integrated with business strategy and have defined goals, strategies and metrics that make it actionable and accountable.
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