Future Returns: Invest for Goals Instead of Returns
Jun 17, 2019 9:55 AM ET
Northern Trust has discovered the best way to bring female clients into the investment process is to show how their portfolio can fund their current lifestyle and their goals, instead of talking about how they are going to invest to beat the market.
This is important because women are increasingly taking a lead role in their family’s finances, either intentionally or unintentionally, through “death, divorce, and inheritance,” says Katie Nixon, chief investment officer for Northern Trust Wealth Management. While women hold about 40% of investable assets today, there are predictions that percentage could rise to more than 66% in the next 20 years.
