Fox's 'Peanuts Movie' Characters to Encourage Kids to Trick-or-Treat for UNICEF
21st Century Fox Social Impact
As part of a new partnership between 20th Century Fox and UNICEF, the familiar characters from the upcoming Blue Sky Studios film The Peanuts Movie will help raise funds for the organization this fall. Charlie Brown, Snoopy, and more will appear in ads and resources for the Trick-or-Treat for UNICEF campaign, a national initiative encouraging kids to ask for donations to UNICEF as they go door-to-door on Halloween.
"We are excited to celebrate the release of The Peanuts Movie by partnering Charles Schulz's iconic characters with the iconic Trick-or-Treat for UNICEF program," said Zachary Eller, Senior Vice President, Marketing Partnerships, 20th Century Fox. "We know Charlie Brown and the gang will do their best to help raise funds for this most worthy cause!"
Since 1950, the Trick-or-Treat for UNICEF program has raised more than $175 million for UNICEF to provide children around the world with medicine, nutrition, clean water, emergency relief, and education.
"Linus had the honor of appearing on our trademark orange boxes in 1952, and this year he's enlisted Charlie Brown, Snoopy, and the rest of The Peanuts Movie characters to join him on the box in support of Trick-or-Treat for UNICEF," said Caryl Stern, President and CEO of the U.S. Fund for UNICEF. "We're thrilled that the beloved Peanuts characters will be joining us to Trick-or-treat for UNICEF and to inspire a new generation of kids in the U.S. to help other kids around the world."
In addition to children's efforts to raise funds for UNICEF, teachers of grade K-12 students can participate in the Trick-or-Treat for UNICEF School Challenge. This fall, teachers can enter a short essay (200-500 words) contest about encouraging global citizenship in the classroom and community. The top 15 entrants will receive $500 worth of Scholastic books. Entries must be submitted by Dec. 1, 2015 to be considered.
The U.S. Fund for UNICEF has also developed a series of lesson plans to help teachers empower students with the knowledge that they can save lives, and motivate them to become global citizens.
