Four in Five Americans Favor Companies with Green Behaviors

There is a growing belief among American corporations that greener business practices can help them achieve competitive business advantage. A new consumer survey by NYC-based Tiller, LLC, which provides marketing consultancy for major US companies, strongly supports this belief.

Tiller Green Survey conducted nationwide has revealed that 78 percent or nearly four in five American consumers believe that it is important to “purchase products from a socially or environmentally responsible company.” In fact, 43 percent of the respondents said that they have declined to buy a product over the last 12 months out of concern for the impact that the product or its packaging might have on the environment.

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Vikas is a staff writer for the Sustainable Development news and editorial section on Justmeans. He is an MBA with 20 years of managerial and entrepreneurial experience and global travel. He is the author of "The Power of Money" (Scholars, 2003), a book that presents a revolutionary monetary economic theory on poverty alleviation in the developing world. Vikas is also the official writer for an international social project for developing nations "Decisions for Life" run in collaboration between the ILO, the University of Amsterdam and the Indian Institute of Management.