First Study in Scotland Throws Light on Responsible Businesses Practices
by Sangeeta Haindl
The face of business in Scotland is changing, as companies recognise that the traditional idea that business is simply about making money no longer holds true. Especially, as the public is more ethically motivated and less tolerant of corporate negligence and corrupt practices, and that people are more likely to admire, work for, buy from and support companies that they believe share their own values. This thinking is now confirmed by Better Business, a new Scottish study into responsible business practices, and the first of its kind in Scotland. It was conducted by Social Value Lab and delivered in partnership with social enterprise development agency Firstport, CEIS, and the Scottish Business Awards.
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Photo Credit: Ethical Performance
Sangeeta Haindl writes on women and children; social innovation; social enterprise and social entrepreneurs. She is the founder of Serendipity PR, in London, U.K., where she works with high-profile brands and organizations in the public, non-profit, and corporate sectors, winning awards for her work from the communications industry. She is chairman of and director of London's leading conscious well-being organisation, Alternatives, which hosts leading speakers such as Eckhart Tolle, Deepak Chopra, Marianne Williamson, Neale Donald Walsch and many other well-known names. She describes herself as a Spiritual Entrepreneur, Conscious Explorer; enjoying helping others, paying it forward and being a mum.
