Everyday Is World AIDS Day at M·A·C Cosmetics
Dec 15, 2021 10:30 AM ET
Campaign:
M·A·C VIVA GLAM
To mark the 40th anniversary of the first AIDS related death in the UK, ITN Productions partnered with the British HIV Association, Elton John AIDS Foundation and Terrence Higgins Trust to produce a program titled HIV at 40. It premiered on World AIDS Day and featured a 4-minute segment of M∙A∙C VIVA GLAM, the brand’s iconic giveback program which has raised over $500,000,000 for the fight against HIV/AIDS and supporting healthy futures and equal rights for women, girls and the LGBTQIA+ communities.
For VIVA GLAM’s 27th anniversary, M·A·C Cosmetics has teamed up with The Keith Haring Foundation to create three special-edition Lipsticks in the late artist's signature primary colour palette that give back 100%.
