European Sustainable Brands Community Leaders to Gather for World-Renowned Brand Innovation Conference
Industry executives convening in London this November to explore brand success through environmental and social innovation
SAN FRANCISCO, July 31, 2013 /3BL Media/ – Sustainable Brands® announced today that the Sustainable Brands London conference is set to convene November 18-19, 2013 at the Lancaster London. The conference theme, From Revolution to Renaissance, will focus on positive shifts currently taking place in product and service innovation and marketing, as well as provide examples of purpose-driven brand innovation that is reinvigorating global and local economies.
BASF, the world's leading chemical company, is once again Platinum Sponsor of the event. Demonstrating BASF’s strong commitment to collaborate with value network partners across the many market sectors it serves, they bring to market new solutions for conserving resources, ensuring nutrition and improving quality of life. BASF creates chemistry for a sustainable future and supports its’ value network partners with enabling tools as well, such as their Sustainability, Eco-Efficiency, Traceability (S.E.T.) initiative.
The Guardian Sustainable Business, a global network for business leaders at the cutting-edge of positive change, is the Platinum Media Partner for the conference. MARS, L’Oreal and Dragon Rouge have also confirmed as Gold level pre-launch sponsors, with others soon to be announced. The Advisory Board for SB London includes senior executives from Adidas, Coca-Cola, Forum for the Future, Kingfisher plc, Unilever, Sainsbury, Philips and SustainAbility.
The Sustainable Brands community is growing globally with actively engaged business leaders from every continent pursuing a path toward purpose embedded brand innovation and communication in support of the next economy. This marks the second year the UK/European community will gather together in London. As many as 2,000 are expected to convene either physically, or virtually, which represents a key opportunity for carrying forward the ongoing conversation about unfolding market drivers and leading-edge strategies for building business, brand and societal value by innovating for sustainability.
“The UK and Europe have been leaders in driving many of the regulatory and organizational changes needed if we are to find our way to a flourishing future.” said KoAnn Vikoren Skrzyniarz, Founder of Sustainable Brands. “The barely tapped opportunity is for brands to leverage their power to help drive continued product and service innovation, influence their supply chains, and work with their communications teams and distribution partners to begin to influence a shift in consumer demand and behavior. Our global community has been leading the way on these issues since 2007 and it’s exciting to see now the volume of conversation on these topics is beginning to pick up.”
Topics of discussion in November include quickly-evolving opportunities and challenges in creating, measuring and communicating brand value, customer trust and reputation; new forms of shared value throughout the supply chain; imaginative social innovation in response to economic gloom and high unemployment; brand led positive behavior change that also delivers customer loyalty; and new bold visions of restorative, 'net positive' business models with profit, as well as environmental and social benefits baked in by design.
Registration is now open and sponsorship opportunities are still available. Business leaders looking for integrated approaches to sustainability challenges are encouraged to register early. Group discounts are available. More information can be found on the Sustainable Brands website at www.SustainableBrandsLondon.com.
About Sustainable Brands
Sustainable Brands® is the premier global community of brand innovators who are shaping the future of commerce worldwide. Since 2006, our mission has been to inspire, engage and equip today’s business and brand leaders to prosper for the near and long term by leading the way to a better future. Digitally published news articles and issues-focused conversation topics, internationally known conferences and regional events, a robust e-learning library and peer-to-peer membership groups all facilitate community learning and engagement throughout the year. Sustainable Brands is hosted by Sustainable Brands Worldwide, a division of Sustainable Life Media headquartered in San Francisco, CA.
