Erb Institute | Business for Sustainability Faculty, Tom Lyon asks, "Do Millenials Have a Sense of 'Meh' When It Comes to the U.S. Auto Industry?"

Erb Institute, faculty member, Tom Lyon along with A. Wren Montgomery and Kimberly S. Wolske, have recently completed research which considers differences between Millennial’s perceptions of automotive ownership versus prior generations and whether Millennials are exhibiting significantly different driving behaviors and attitudes. Interestingly, “changing emotional connections to and meanings around driving and ownership, and utility perceptions around vehicles” may be indicative of a general lack of interest by this generation, or more simply, ‘meh’.

Click on the video to listen to a preview to upcoming published research on this topic.

Tom Lyon can be reached on Twitter at @tplyon