Employees ‘Creating Change’: Meet Dave Schaefer

Creating Change, our probono marathon helping DC-area nonprofits with creative needs, is only 8 days away! So far, we’ve introduced you to Maia Kotlus-Gates and Sheila Hayes, who will be providing social media and creative campaign support. Today, we invite you to get to know Communications’ Dave Schaefer, who will be working with Thanks USA.

Tell us about your current position at Discovery Communications. As Director of Communications for Emerging Networks, I work to publicize programming and initiatives for Investigation Discovery, Military Channel and Planet Green. It has been an exciting role because I have had the opportunity to watch Investigation Discovery’s growth, from launching a new brand to becoming the fastest-growing network in television. Being able to work directly with talent and pitch their passion for justice, like Keith Beauchamp from The Injustice Files, has been especially rewarding.

What is your proudest creative moment?

Sometimes, if the project lends itself to a creative premium, our team will send tchotchkes to media to bring extra attention to a new program. We especially had fun with Prison Wives, which we launched on Valentine’s Day on Investigation Discovery. We had custom boxes of chocolates (actually chocolate-covered Oreos) sent in creative boxes branded for the new show.

Continue reading this post on Discovery's Corporate Blog.

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