Earth Hour 2024: WWF Give an Hour for Earth
Earth Hour, the world’s largest grassroots movement for the environment, returns in 2024 as a beacon of positivity, hope and inspiration for the future of our planet.
March 20, 2024 /3BL/ - On March 23rd at 8:30 pm local time, WWF’s Earth Hour will return to unite millions worldwide in support and celebration of our planet. In an increasingly divided world struggling with the impacts of climate change and biodiversity loss, Earth Hour provides much-needed positivity, inspiration, and hope.
Since 2007, Earth Hour has been known for its iconic “lights out” moment, with landmarks and homes worldwide switching off their lights. This year, while major landmarks go dark to celebrate Earth Hour, WWF encourages individuals to 'Give an Hour for Earth' by spending 60 minutes participating in any eco-positive activity from now until Earth Day on April 22nd. An interactive online tool will suggest activities for various lifestyles and interests, and participants can log their contribution to the national and global ‘Hour Bank’.
Katy Fenn, Director of Brand Engagement and Education, said: “From food and fitness to art and entertainment, there’s an activity for everyone in the Hour Bank, and we are aiming to bank 100,000 hours here in the United States. This new campaign approach proves that environmental action can be easy, fun and impactful. By expanding participation to those who are not yet environmentally engaged, we hope to raise awareness and spur collective action in protecting our planet.”
For more information, visit https://www.worldwildlife.org/pages/earth-hour.
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About Earth Hour
Earth Hour is WWF's flagship global environmental movement. Over the past 17 years, it has grown to become the world's largest grassroots movement for the environment, inspiring individuals, communities, businesses and organizations in more than 190 countries and territories to take action for our collective future.
Historically, Earth Hour has focused on the climate crisis, but more recently, Earth Hour has strived to address a range of concerns facing people and the planet. The movement recognizes the role of individuals in creating solutions to the planet’s most pressing environmental challenges and demonstrates the power of millions of people working together towards a common goal.
About World Wildlife Fund (WWF)
WWF is one of the world’s leading conservation organizations, working for 60 years in nearly 100 countries to help people and nature thrive. With the support of 1.3 million members in the United States and more than 5 million members worldwide, WWF is dedicated to delivering science-based solutions to preserve the diversity and abundance of life on Earth, halt the degradation of the environment, and combat the climate crisis. Visit worldwildlife.org to learn more; follow @WWFNews on Twitter to keep up with the latest conservation news; and sign up for our newsletter and news alerts here.
