DSM, B&Q and YES BANK Award Winning CSR Strategies
Past Responsible Business Awards Winners unveil strategy behind successful projects
Apr 26, 2017 10:00 AM ET
Campaign:
The Responsible Business Awards 2017
Each year, the world leading Ethical Corporation Responsible Business Awards gather the global elite in CSR together to acknowledge and bring to light those companies making great strides towards a more sustainable status quo.
This year the Awards are back with a renewed focus on impact, scalability and innovation, making our 8th iteration the most hotly contested yet.
To help pinpoint the strategy for success, we sat down with some of our winners from last year to understand how they developed their award-winning strategy, what impact the Award had on team morale, and, more importantly what’s next.
Interviews include:
- Yes Bank on devising a strategy to provide clean drinking water to 100 million in India.
- B&Q on their pioneering partnership with Scott Pallets to revolutionise its global delivery media.
- DSM on the creation of their innovative ‘Science Can Change the World’ communication campaign.
