Do you know how to tell your company's corporate citizenship story?
Boston College course teaches you how to maximize the visibility and value of your company’s community involvement
(3BL Media) August 22, 2012 - Expanding communication channels are creating new challenges and opportunities for sharing the story of your corporate citizenship efforts. A sound communication strategy with compelling messages can boost internal and external support so your programs can reach their full potential. The Boston College Center’s course, Communications for Community Involvement, will help you maximize the visibility and value of your company’s community involvement. It will give you a better perspective on communication trends, and provide the tools necessary to evaluate a variety of media platforms and develop a comprehensive communication plan utilizing multiple channels.
“This course helped me meet some of the challenges faced in optimizing the value of community involvement initiatives,” said Jean Krause, Director Community Relations at Center Point Energy. “It became clear that our ability to optimize the visibility of our community involvement initiatives is directly related to our capability to deliver unique and memorable communications that strengthen and reinforce our company’s brand as a good corporate citizen.”
This program is designed for professionals with direct community involvement responsibilities, including those from public relations, marketing, communications or other functions with responsibility for corporate citizenship communications.
Communications for Community Involvement
October 17-19, 2012; Seattle, WA
Register by Aug 24 to receive $100 off registration.
