Diversity in the Newsroom: Time to Address the Elephant in the Room
By Laura Zelenko
Originally posted on BWpeople.in
Research has shown over and over again that building a diverse workforce isn’t only the right thing to do, but it also gives businesses a competitive advantage. Diversity encourages innovation and creativity, enables discussions and decision-making drawing on a broad range of perspectives and helps to develop and retain versatile talent. Newsrooms globally still have a long way to go in creating and maintaining diversity, and that is a cause for concern.
In a fundamental way, diversity both in our staff — who reports, writes and edits the stories —and in the sources we choose to interview and bring on air is imperative for staying competitive today, for making sure we are choosing the right, most important stories to tell, and for ensuring what we report and write is always fair and balanced. Given media’s powerful role in helping shape the public discourse and influencing the decisions investors and corporate executives make, this obligation can’t be overstated.
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