Disney Campaigns Recognized at Halo Awards
Initiatives to engage our fans in helping kids think creatively and to strengthen communities were recognized at this year's Halo Awards at the Engage for Good Conference.
Disney's Hour of Code tutorials, created in close collaboration with code.org, aim to inspire children of all ages to learn the basics of coding in a fun and engaging way. Since 2014, more than 42 million students in over 180 countries have tried a Disney Hour of Code tutorial. In 2016, Disney and code.org's Moana Hour of Code tutorial was recognized with a Gold Halo Award for Best Education Campaign and a Silver Award in the category of Best Digital Campaign. To learn more, click here.
In addition, Walt Disney Parks & Resort's Share Your Ears campaign, recipient of a Silver Halo, helped celebrate the 100,000th Disney wish granted through their partnership with Make-A-Wish® and the 60th anniversary of the Disneyland Resort. Fans were invited to take a picture wearing Disney Mouse Ears and share it online using the #ShareYourEars hashtag. For each photo posted, Disney Parks donated $5 to Make-A-Wish®. The response was so positive, Disney Parks doubled the original $1 million donation to $2 million. To learn more about how many people shared their ears, click here.
