Developing Tomorrow’s Innovators at Dow
Originally published in Dow's 2022 Progress Report
Dow embraces the importance and value of investing in STEM education to help prepare and energize a diverse and robust future workforce. We do this by:
- Preparing and inspiring the next diverse generation of innovators, manufacturers, engineers and chemists.
- Reaching under-represented students to explore STEM fields and gain interest in real-world STEM careers.
- Cultivating the curiosity and innovative mindsets in our next-generation workforce to gainfully fill the jobs of tomorrow.
The partnership with Creators Wanted helped contribute to:
- 1MM students and career mentors signing up to learn more about modern manufacturing careers
- 6,900+ students impacted through the immersive experience
- 75% of participants reporting leaving the immersive experience with a significantly improved view of modern manufacturing careers
- $5MM in earned media generated about modern manufacturing career opportunities
- 140MM people reached online
Partnering to Build a Strong Manufacturing Workforce
Since 2019, Dow has partnered with the National Association of Manufacturers and The Manufacturing Institute to address the skills gap in manufacturing and misperceptions about the modern manufacturing industry. In 2022, we doubled our commitment to the Creators Wanted campaign to a total of $2 million to help fund a first-of-its kind traveling immersive experience and jobs tour that educated students, parents and other career mentors about modern manufacturing careers.
