Deckers Brands Named to Newsweek's List of the Most Loved Workplaces for 2021

GOLETA, Calif., October 28, 2021 /3BL Media/ - Deckers Brands (NYSE: DECK) was recently featured in Newsweek’s Most Loved Workplaces list for 2021, ranking at #6 (#1 in apparel and fashion) among the top 100 companies recognized for employee happiness and satisfaction at work. Produced in collaboration with the Best Practice Institute (BPI), a leadership development and benchmark research company, the Newsweek list results were determined after surveying more than 800,000 employees from businesses with workforces varying in size from 50 to more than 10,000.  

“I’m thrilled that Newsweek has recognized what we know to be true - Deckers is an outstanding company to work for because of our people. Some key reasons why Newsweek made this selection are: the way our culture and values guide us, our commitment to doing good in our communities, and the support and collaboration across the business. Knowing that this ranking is based on employee feedback and is representative of their voices makes it especially meaningful. I couldn’t be more proud,” said Dave Powers, President and CEO of Deckers Brands.   

“In the wake of the pandemic, business hit hurdles in terms of retaining and attracting employees – but the companies that made this list are delivering the respect, care, and appreciation that it takes to create a positive workplace that nurtures talent,” said Nancy Cooper, Global Editor in Chief, Newsweek 

“The best way to determine the strength of a company’s culture is by measuring the degree of love employees feel for their workplace,” said Louis Carter, CEO and Founder of Best Practice Institute and Most Loved Workplace. 

The full Newsweek list of 2021’s Most Loved Workplaces will be featured in the magazine’s October 29 print edition and is currently available online. 

Methodology 

To identify the top 100 companies for the Newsweek ranking, companies were evaluated and scored as follows: 35 percent of the initial score was based on employee survey responses; 25 percent was derived from analysis of external public ratings from sites such as Comparably, Careerbliss, Glassdoor, Indeed and Google; and 40 percent came from direct interviews with and written responses from company officials. Newsweek then conducted additional research into every company on the list, as well as the top runners up, to determine the final list of 100 companies and their ranking. (The list includes both U.S. firms and companies with a strong U.S. presence that are based overseas.) 

About Deckers Brands 

Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company's portfolio of brands includes UGG®, KOOLABURRA®, HOKA®, Teva®, and Sanuk®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has over 40 years of history building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.   

About Newsweek 

Newsweek is the modern global digital news organization built around the iconic, over 85-year-old American magazine. Newsweek reaches 100 million people each month with its thought-provoking news, opinion, images, graphics, and video delivered across a dozen print and digital platforms. Headquartered in New York City, Newsweek also publishes international editions in EMEA and Asia.  

About Best Practice Institute 

Best Practice Institute is an award-winning leadership and organization development center, benchmark research company, think tank, and solutions provider. BPI is the certifying body for Most Loved Workplace® and conducted the original research to create the model and criteria for becoming a Most Loved Workplace®. BPI’s research proves that Most Loved Workplaces produce 3-4 times better customer service, employee performance, and retention than companies not loved by their employees.