CVS/pharmacy Launches New In-Store Discounts for Veterans

WOONSOCKET, R.I., July 10, 2013 /3BL Media/ -- CVS/pharmacy and Veterans Advantage Inc. today announced a new in-store savings program for Veterans Advantage's VetRewards Card members, honoring military and veteran families with savings on thousands of CVS/pharmacy Brand products at its 7,400 stores nationwide. U.S. Active Duty Military, Veterans, National Guard & Reserve and their families using the VetRewards Card can save $2 off every $10 purchase of CVS/pharmacy Brand merchandise in stores.

To take advantage of the offer, members are verified at VeteransAdvantage.com for access to a special downloadable coupon good every day at CVS/pharmacy. This coupon offer complements the existing 10% online-only discount for purchases made on CVS.com for Veterans Advantage members that was launched in 2012.

"This new benefit for Veterans Advantage members demonstrates our continued commitment to those who have given so much in service to our country," said George Coleman, Vice President, Merchandising, Store Brands, CVS/pharmacy. "We are proud and honored to support the Veterans Advantage mission of respect, recognition and rewards for veterans and military families. With the launch of this every day in-store discount, VetRewards Card members now have two significant ways to save and shop with CVS/pharmacy."

"This is an exciting new benefit for Veterans Advantage members with industry leader CVS/pharmacy and its range of top quality health, beauty and everyday household essentials," said H. Scott Higgins, Founder and CEO of Veterans Advantage, and a Vietnam Veteran. "We are pleased our members can now save on all CVS/pharmacy Brand merchandise anytime they visit their local CVS/pharmacy store."

All CVS/pharmacy Brand products, ranging from pain relief, stomach, allergy and cough/cold/flu remedies, to first aid and vitamins, as well as other healthcare, food and snack, general merchandise, and beauty/personal care, are eligible for the Veterans Advantage discount. The discount also applies to the newest addition to the CVS/pharmacy family, Total Home, which includes a wide range of essentials for everyday home care, ranging from cleaning and cooking to organizing. Exclusive CVS/pharmacy lines are also included in the discount, such as the best-selling Essence of Beauty Fine Fragrance bath and body line, Gold Emblem, a top-quality snack, dessert, beverage and grocery items collection, Caliber school and office supplies, Pet Central, and Nuance Salma Hayek, a full beauty line co-developed by actress Salma Hayek offering high-quality skincare, cosmetics, hair care and body care products. CVS/pharmacy stands behind the quality of all products included in its store brand or any of its exclusive lines, offering a 100 percent money-back guarantee on all store brand products to ensure customer satisfaction.

Customers can follow CVS/pharmacy on Twitter at @CVS_Extra and on Facebook athttp://www.facebook.com/CVSto learn more about current and upcoming promotions.

To locate the closest store, customers can visitCVS.com/storefinder.

About CVS/pharmacy
CVS/pharmacy, the retail division of CVS Caremark Corporation (NYSE: CVS), is America's leading retail pharmacy with more than 7,400 CVS/pharmacy and Longs Drug stores in the U.S. CVS/pharmacy is reinventing pharmacy to help people on their path to better health by providing the most accessible and personalized expertise, both in its stores and online at CVS.com. General information about CVS/pharmacy and CVS Caremark is available athttp://info.cvscaremark.com/.

About Veterans Advantage
Veterans Advantage, established in February 2001 by a group of highly decorated U.S. Military Veterans, is the nation's leading private sector benefits program dedicated to "Giving Back to All Who Serve. " The program's mission is to deliver respect, recognition, and rewards for U.S. Active Duty, Military Veterans, Retired Military, Active and Retired National Guard & Reservists, spouses and next-of-kin family members, who have served in all branches and periods of service. Veterans Advantage provides an exclusive benefits plan consisting of $50,000 of Global MEDEVAC Coverage, $5,000 AD&D Insurance, plus VIP Concierge Services from Chartis and a valuable personal financial planning package. Veterans Advantage's nationallyrecognized VetRewards Card ID offers exclusive savings as a thank you for service to the country from top brand name companies, including United, Lufthansa Airlines, Amtrak, Greyhound, Wendy's, Ford & Lincoln Cars and Trucks, Verizon Wireless, CVS/pharmacy, Apple, Dell Computer, Foot Locker, Target.com, Choice Hotels, Wyndham, Avis/Budget Group and Dollar/Thrifty, among others. Veterans Advantage is also a founding partner of the November celebration of Veterans Week NYC, newly established in 2012 by NYC Mayoral Proclamation. The VetRewards Card is the "Official Card of Veterans Week NYC". More at http://www.VeteransAdvantage.com.

Press Contact:
Danielle Marcus
CVS/pharmacy
T: 401.770.4745
E: Danielle.Marcus@CVSCaremark.com

Roy Asfar
Veterans Advantage
T: 203.422.2526 ext. 21
E: roy@veteransadvantage.com