The CR Opportunity: Companies as Social Partners - Free VolunteerMatch Webinar w/ Cone Communications, 11/16
Register for "The CR Opportunity: Companies as Social Partners"
Welcome to the world of responsible business. The unequivocal takeaway from the 2011 Cone/Echo CR Opportunity Study, which surveyed 10,000 people in 10 countries, is that consumers globally believe companies have an explicit responsibility to help change the world.
The CR Opportunity: Companies as Social Partners
In this session, Cone will profile the expectations and actions of consumers across the world and examine how companies and NGOs can tap this passion for business and social opportunity. Join Insights Supervisor, Sarah Kerkian, as she discusses key insights from the study including how companies can become social partners by engaging consumers through philanthropy and volunteerism.
Register for this FREE event
Wednesday, November 16, 2011
10-11 a.m. PT (1-2 p.m. ET)
Follow the conversation on Twitter: @VM_Solutions, #BPNCone
Best Practice Network Webinars are free, hour-long events.
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About Our Guest Speaker:
Sarah Kerkian is the Insights Supervisor of Research and Insights at Cone Communications. Sarah’s work bridges the Cause Branding, Corporate Responsibility and Research and Insights disciplines, and her expertise includes research strategy and execution, trend monitoring and analysis, writing and presentation development. Sarah has executed more than 10 industry-leading research studies in her time at Cone, including the first-ever consumer cause behavioral research and the brand-new global CR study.
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