Corporate Ethics Influence Consumer Preferences: Ethisphere Survey
by Vikas Vij
Consumer purchase decisions are increasingly influenced by a brand’s social purpose. Companies that are willing to recognize this fundamental shift in consumer behavior are investing more in corporate citizenship and ethical performance in order to gain a competitive edge and grow share for their brands.
A new survey released by Ethisphere Institute gives further credence to the fact that changing consumer behavior is impacting corporate profitability. Ethisphere works with global companies as diverse as GE, Starbucks and Xerox.
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Vikas is a staff writer for the Sustainable Development news and editorial section on Justmeans. He is an MBA with 20 years of managerial and entrepreneurial experience and global travel. He is the author of "The Power of Money" (Scholars, 2003), a book that presents a revolutionary monetary economic theory on poverty alleviation in the developing world. Vikas is also the official writer for an international social project for developing nations "Decisions for Life" run in collaboration between the ILO, the University of Amsterdam and the Indian Institute of Management.
