Constructing the Perfect CSR or Sustainability Tweet
The Who, What, When, Where, and How of Tweeting
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CSR and Sustainability, while growing rapidly these days in corporate participation and individual awareness, can still be a tough topic to get across to general audiences. I’ve done my time, like many other practitioners, advocates, and professionals, talking until I hear the “I get it” from the interested but uninformed.
It’s no wonder, then, that a lot of us have taken to social media to spread the message of sustainability in order to reach as many people in one place as possible. All of the various social media platforms offer unique advantages in reaching people, but the fastest growing is Twitter.
In theory, Twitter is a simple tool: you put your news into a 140-character phrase (a ‘tweet’), push “send,” and the whole wonderful world of social media receives your news, and, hopefully, responds. Unfortunately, this is not always the case. Twitter is a micro-blogging site founded as a social network that is now embracing its true standing in the internet community as the fastest growing media service out there. That means the 250 million subscribers are using it for over 250 million different reasons with 250 million different goals.
Furthermore, on any given day, users push out over 170 million tweets. With this flood of information floating through computer screens and mobile devices everywhere, the best Twitter users have a split second to capture the eye of a wide range of readers, from the casual user who has a few minutes during lunch to check up on the latest news to the professional who spends his or her day trolling through endless amounts of stories, deals, gossip and endless weird (and often useless) facts.
So how do you engage CSR and sustainability stakeholders and potential stakeholders? Within that space, how can you stand out? There are thousands of theories out there, but the following tips are the most tried-and-true to help you to write the most useful and engaging CSR and Sustainability tweets possible.
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