Colgate-Palmolive and the Mars Agency's Partnership Awarded Silver Effie For Sustainability-Focused Shopper Marketing Program
Originally released by the Mars Agency and Colgate-Palmolive
Colgate-Palmolive and the Mars Agency’s “Turn Off the Water” campaign in Safeway’s Northern California stores was honored at the 2017 Effie Awards in the Single-Retailer Program: Supermarkets category. The campaign implemented a regional integrated shopper marketing program to inspire consumers to conserve water at home. Award winners were recently recognized at the prestigious North American Effie Awards Gala in New York.
Safeway joined forces with Colgate-Palmolive, the Mars Agency and the Nature Conservancy to create the "Turn Off the Water" campaign in drought-stricken California to encourage consumers to turn off their faucets when brushing their teeth.
The annual Effie Awards acknowledge the most effective marketing communications cases in the United States and Canada.
