Climate Change-Minimizing our Impact by Shrinking our Carbon Footprint.
From the JetBlue Responsibility Report
We depend on natural resources and a healthy environment to keep our business running smoothly. Natural resources are essential for us to fly, and tourism relies on having beautiful, natural and preserved destinations for our customers to visit. Therefore we take an active approach to shrinking our greenhouse gas (GHG) footprint, reducing pollution and waste.
ENVIRONMENTAL SUSTAINABILITY
It’s important to have a frank discussion about climate change and our business.
Like other fossil fuel-based forms of transportation, planes and ground equipment release carbon dioxide (CO2) into the atmosphere, which traps heat in the form of a GHG. JetBlue is focused on minimizing our impact by shrinking our carbon footprint. A changing planet creates unpredictable weather patterns, contributes to sea level rise and affects ecosystems, for example, by bleaching coral reefs, a tourist attraction critical to the Caribbean. These changes could impact our operations and harm our communities and customers.
MEASURING OUR PROGRESS
To track our progress and stay on course, we measure the emissions of our aircraft and operations using conversion factors from the Climate Registry. In addition to CO2, we track other heat-trapping gases such as methane through a standard CO2e conversion factor, which puts other GHGs in terms equivalent to the warming impact of CO2.
To better understand how efficiently we use energy resources, we normalize our emissions using revenue ton miles (RTM), a common airline efficiency metric that looks at weight in tons of customers and cargo multiplied by miles flown. Since 2009, we have reduced our Scope 1 emissions intensity ratio by 3.7 percent.
To learn more about JetBlue’s long-term responsibility platform and to view the full report, visit www.jetblue.com/green/reporting.
MEDIA CONTACTS
JetBlue Corporate Communications
Tel: +1 718 709 3089
