Citi Unveils New York Mets-Wrapped Citi Bikes – As Part of New Social Media Sweepstakes
Citi Bike Sweepstakes to Award One Winner Each Day from July 1st to July 29th
NEW YORK, July 1, 2015 /3BL Media/ – In celebration of its ongoing partnership with the New York Mets, Citi today launched the Citi Bike® Sweepstakes, a social media campaign centered on the new Mets-wrapped Citi Bikes, which will be in market for the month of July. Every day, from July 1st to July 29th, fans will have the opportunity to win special Citi Perks and Mets-themed prizes, including game tickets and branded backpacks and baseball hats. At the conclusion of the sweepstakes, one participant will win the chance to throw out the first pitch at Citi Field®.
Mets outfielder Curtis Granderson and Mrs. Met joined Citi’s Head of Global Public Affairs Ed Skyler in Central Park today to kick-off the month-long campaign. To enter the sweepstakes, fans will need to take a photo of one of 50 Mets-wrapped bicycles that are placed across Citi Bike stations in the city and share on Twitter or Instagram using #CitiBikeSweepstakes. One winner will be selected at random each day for the duration of the Citi Bike Sweepstakes.
“We are thrilled to bring together two icons of New York – the Mets and Citi Bike – for a unique and engaging initiative,” said Skyler. “Summers are for baseball and a great time for bike riding. The Citi Bike Sweepstakes campaign is an exciting way to reward Mets fans for their loyalty and enthusiasm.”
“As a proud Citi Bike member, I am excited to join Citi to help launch this new social media campaign,” said Granderson. “Citi and I both share a commitment to giving back to the community, and this program is a great way to engage Mets fans and provide them with an opportunity to win some amazing prizes in the process.”
“Citi Bike is a convenient, healthy and fun way to get around New York,” said Jay Walder, President & CEO of Motivate, the operators of Citi Bike. “The Citi Bike sweepstakes campaign is a great way to engage new audiences in bike share, and connects two of my favorite things, Citi Bike and the Mets.”
The sweepstakes is a part of the new Citi Perks program, a season-long program featuring special benefits and surprise experiences for Mets fans and Citi cardholders. All season long, Citi Perks has been providing fans with the opportunity to receive exclusive deals like: discounted tickets, seat upgrades, free gifts with purchase and much more.
For more information about the Citi Bike Sweepstakes, visit Mets.com/CitiBikeSweepstakes.
# # #
No purchase necessary. Sweepstakes open to individuals, 18 or older, who are legal residents of NY, NJ or CT or legal residents of 50 U.S. and D.C. who are visiting NYC metro area during the Promotion Period. Sweepstakes ends 11:59:59PM ET 7/29/15. See Official Rules for complete details.
About Citi
Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.
Additional information may be found at www.citigroup.com | Twitter: @Citi | YouTube: www.youtube.com/citi | Blog: http://blog.citigroup.com | Facebook: www.facebook.com/citi | LinkedIn: www.linkedin.com/company/citi
About the Citi Bike Program
The Citi Bike program is New York’s bike share system with 6,000 bikes at 332 stations in Manhattan below 59th Street and in the Brooklyn neighborhoods of Brooklyn Heights, Bedford-Stuyvesant, Williamsburg, Clinton Hill, Fort Greene and DUMBO, with stations located every few blocks, and the program is expanding beginning this year. Annual members receive an electronic key to undock a bike from any station, allowing unlimited trips up to 45 minutes without incurring any additional costs. Twenty-four-hour and seven-day access passes are available for purchase at any Citi Bike station and provide unlimited 30-minute trips. There have been over 18 million trips on Citi Bike since the program launched.
Additional information may be found at www.citibikenyc.com | Twitter: @CitiBikeNYC | Facebook: www.facebooknyc.com/citibikenyc | Instagram: @CitiBike
Media inquiries:
Kamran Mumtaz
Citi
(212) 559-4767
kamran.mumtaz@citi.com
