Chevrolet Stands Strong with the American Cancer Society
Chevrolet’s Purple Roads initiative helps patients get to treatment
DETROIT, January 28, 2014 /3BL Media/ – Today Chevrolet announced it will donate $1 – up to a total of $1 million – for each Facebook and Twitter user who changes his or her profile to purple, the color of cancer survival, in time for World Cancer Day on Feb. 4.
The cancer treatment,” said Lin Mac Master, chief revenue marketing and communications officer for the American Cancer Society. “Patients are often too sick to drive themselves, and the demands of work and family life make it difficult for caregivers to drive patients to all treatments. The need is even more acute in areas lacking reliable public transportation.
“Chevy’s generous contribution will help the American Cancer Society put cancer patients back on the road to recovery, helping us ensure those in need of a ride to potentially lifesaving treatment get one.”
According to Transportation and Cancer Care, an estimated 3.6 million Americans each year delay or have difficulty obtaining needed medical care because they lack affordable transportation.
The Purple Roads program joins Chevrolet’s ongoing support of the American Cancer Society, which includes the recent $1.1 million donation on behalf of partnering Chevrolet dealers to Making Strides Against Breast Cancer and 11 years of in-kind and monetary support for the Detroit Cattle Barons Ball.
For more information on the Purple Roads initiative and instructions on how to Purple Your Profile, visit chevy.com/purpleroads.
