This CEO Inspires Customers to Live Healthier
The only way you can have sustainable health insurance is by making people healthier.
Feb 19, 2015 1:30 PM ET
Discovery Insurance operates on a very different kind of model than other insurers – one that focuses customers on wellness. Founder and CEO Adrian Gore explains his epiphany when he first started the business: "The only way you can have sustainable health insurance is by making people healthier."
Watch the video, in which Gore maps out the opportunities of the shared value model for both his business and society.
And don't miss Gore's keynote presentation at the 2015 Shared Value Leadership Summit; Business at its Best, taking place May 12-13 in New York. Register by Friday, February 20th for the early bird discounted rate.
