Celebrity Chef Richard Blais and Campbell Master Chef Go “Ladle to Ladle” to Fight Heart Disease
Chefs Create Heart-Healthy Dishes to Support the American Heart Association’s Go Red For Women® Movement
Feb 1, 2012 10:50 AM ET
(3BL Media / theCSRfeed) Camden, NJ – February 1, 2012 – With more than 42 million American women suffering from some form of heart disease and risk factors on the rise[1], eating a heart-healthy diet has never been more important – or more delicious thanks to Campbell Soup Company (NYSE:CPB). As part of the company’s AdDress Your Heart Cooking Challenge, celebrity Chef Richard Blais and Campbell’s Master Chef Thomas Griffiths were asked to face-off in a friendly competition to create mouthwatering dishes that incorporate two of Campbell’s nearly 100 heart-healthy products, all in support of the American Heart Association’s Go Red For Women® movement.
All the action is available for viewing on the Campbell’s KitchenSM Facebook page starting today as a three-part webisode. Viewers can vote for their favorite recipe, which will trigger a donation by Campbell to the American Heart Association’s Go Red For Women movement, to help fund research and eradicate heart disease. For every vote through March 1, 2012, Campbell will donate $1 to the movement, up to $625,000. Blais--the winner of Bravo’s “Top Chef All-Stars,” renowned restaurateur and television personality--created a Spicy BouilliaBlais that was inspired by his love of Spicy Hot Low Sodium V8®100% Vegetable juice, fresh seafood and fragrant herbs and spices. “My goal was to show people that heart-healthy cooking and eating can be tasty and fun by stimulating the senses with bright colors, different textures and bold flavors to create a truly crave-worthy and soulful dish,” said Blais. Blais is personally committed to heart health through his own diet and exercise routine, having lost 60 pounds since 2002, as well as completing his first marathon in 2011. Griffiths’ Mediterranean-inspired recipe, Spiced Chicken with Balsamic-Blueberry Green Bean Salad, amps up classic grilled chicken with the rich flavor of aged balsamic vinegar, sweet blueberries and a marinade made with Campbell’s® Select Harvest ® Healthy Request®Harvest Tomato with Basil soup. A warm salad of oyster mushrooms and green beans, together with brown rice infused with Pomegranate Blueberry V8 V-Fusion® 100% juice, rounds out this tangy, savory entrée inspired by Campbell products. Commitment to Heart Health Currently in its sixth year, Campbell’s AdDress Your Heart campaign has pledged to contribute more than $3.6 million to the American Heart Association through 2012. “At Campbell, we have a tradition of culinary excellence, and this year’s campaign builds on that legacy to support our commitment to heart health,” said Eric Christianson, Vice President, Campbell Soup Company. “We hope these delicious and easy recipes will inspire people to feel like a top chef in their own kitchen.” Campbell has made considerable breakthroughs in its longstanding effort to balance great taste with nutrition, and now offers nearly 100 convenient, delicious foods that are certified heart-healthy by the American Heart Association (AHA). This includes all 33 Campbell’s Healthy Request soups, Low Sodium V8® 100% Vegetable juices and Prego®Heart Smart Italian sauces, which have been screened and verified to meet the AHA’s certification criteria to display its Heart Check mark. Visit www.Facebook.com/CampbellsKitchen to watch the “AdDress Your Heart Cooking Challenge” webisodes, get the recipes and coupons for Campbell’s heart-healthy products. About Campbell Soup Company Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soup and sauces, baked snacks and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including “Campbell’s,” “Pepperidge Farm,” “Arnott’s” and “V8.” Through its corporate social responsibility program, the company strives to make a positive impact in the workplace, in the marketplace and in the communities in which it operates. Campbell is a member of the Standard & Poor's 500 and the Dow Jones Sustainability Indexes. For more information, visit http://www.campbellsoup.com.
